


What We Do
We are a preferred supply chain and logistics service provider within the Food, Beverage and related FMCG industries, providing services across the Value Chain via multiple routes to market. As a proudly South African organisation we have developed a dynamic team that maintains a high standard of professionalism, experience, and relevant technical capability. We perform to the maximum of our abilities as individuals, as service partners and as an organisation.
Our ethos is to consistently strive for innovation and facilitate growth for our customers, fueled through passion, commitment, and sound business practices. We value strategic partnerships with our customers and service partners alike and therefore continuously focus on delivering robust solutions that empower our customers and exceed consumer expectations.
At InterAfrica ZA we pride ourselves in our ability to proactively engage with our customers, creating flexible and innovative business models to suit the changing business landscape and prevailing economic environments.
Who We Are
InterAfrica ZA Group Holdings was formed in July 2019 when Tyrone Rennie, Ian Cockrell and Jeff van Driel left their current roles from a large Supply Chain company for the purpose of creating an organisation that would focus on Brand owners and consumer demands within the FMCG / Retail sector throughout the Southern Africa region. The leadership team was joined by AJ Barnard, a Responsible Pharmacist with extensive functional knowledge to create a compliant Food Safety environment.
Why We Are Different
“Partnering for Success”
OUR VISION
OUR MISSION
business and trade enablement and continuous business improvement.
Services
Our knowledge and expertise within the various retail markets is invaluable in developing distributorships and routes to market within the Southern African retail and consumer markets.
To help maximise the potential of a product range, our support services include:
Market research
Sales & Merchandising
Warehousing
Pick-pack services
Re-Ordering
Master Distributors also provide specialty services for sourcing and distribution
Staff product training
Close monitoring of competitor activity
Various Route to Market Options
Pricing surveys
National & international supplier contacts
Business competitiveness
We have built strong relationships with interstate trade partners to guarantee maximum coverage of our services across all geographies and markets.
In the future it is our goal to continue to forge strong business relationships with all of our clients and suppliers both local and international. We will continue to represent quality brands to their maximum potential.
If you have any suggestions on how we can improve our services please feel free to email the team at info@interafricaza.com or call on +27 (0) 716009248
Quality policies
ISO, SABS or HACCP standards and specifications if applicable.
Our Clients








The Team

Tyrone Rennie
CEO InterAfrica ZA Group Holdings | Shareholder
- 28 years in logistics industry
- C&F, TPT, SCM, Express, eCommerce
- 17 Years in Production Logistics
- Expert knowledge in I2M
- Aftermarket Distribution
- First hand experience in Americas, EU, MEA
- Major operational experience in FMCG & ITC
- Global Account Sponsor for Major OEM across 34 countries
- Six Sigma / LEAN Practitioner

Jeff van Driel
Commercial Director InterAfrica ZA Group Holdings | Shareholder
- 28 years in logistics industry
- TPT, SCM, Distributorships.
- Experience in over border markets.
- Major experience in Food & Beverage industry
- Route to market specialist
- Developing cost to serve models
- KAM & Sales & Merchandising management experience
- Major operational experience in FMCG

Ian Cockrell
Operations Executive | Shareholder
- 29 years in logistics industry
- C&F, TPT, SCM, Express and eCommerce
- Automotive parts distribution
- Electronics and telecoms distribution though Africa
- FMCG distribution through Africa
- OOG transport throughout Africa
- Solutions development
- New customer take-on, across all sectors
- Lead KAM New business start-up

Rosa Stead
CMO | Director
- 20 Years experience in marketing, brand management, sales process and business development in Transport, FMCG, Health Care and Government
- Strategic Marketing
- Digital Marketing & Social Media Strategy
- KAM and Sales processes
- Launched 3 x in-house design companies
- Implementation of multiple CMS & CRM platforms
- Category Management
- Project Management

A.J. Barnard
Business Process Executive | Shareholder
- 13 years pharmaceutical & device distribution
- SME to multi-national companies experience
- Setting up of 7 Facilities (Pharma, DG-Animal Health, Device)
- Establishing & reviewing of QMS
- Design & Implementations of WMS (8 facilities)
- Solutions design & continues improvement processes for clients & customers (Netcare & FMC)

Dirk Pfister
COO | Director
- 26 Years’ experience in FMCG Consumer Brands and Bulk supply in the
global market (B2C, B2B, HOTEC – Food Service, Bottom end distribution etc.) - Business Diagnostics & improvements
- Global experience in value chain establishment and responsible
sourcing - FX and Raw material procurement/hedging (Global tender processes)
- Route to market efficiencies and Distributor development
- Demand planning and execution, including in- and outbound logistics &
warehousing - Expert in Consumer-, Channel- Customer and Shopper Marketing
- Strategy development through the line
- Key Account, Sales & Operational Management
- New product development & Project Management
- Competitions act compliance understanding
- Commercial Business Management
Management Team
NATIONAL
Brandon Rennie
National Transport Manager
GAUTENG
Grant Strudwick
GM: Mister Sweet Warehouse Operations
WESTERN CAPE
Ian Cockrell
Operations Executive
Connor Cockrell
Operations Supervisor
KZN
Michael Rai
Regional Distribution Manager
EASTERN CAPE
Chris van der Walt
Regional Distribution Manager