About InterAfricaZA
Partnering for Success
At InterAfricaZA, we are proud to be a preferred supply chain and distribution partner for the Food, Beverage, Alcohol, Homecare goods within FMCG industries. With a comprehensive approach across the value chain and multiple routes to market, we deliver tailored solutions that drive success.
As a proudly South African company, our strength lies in our dynamic team; professionals who bring unparalleled expertise, technical capability, and a dedication to excellence. Whether working as individuals, collaborative partners, or as an organisation, we always strive to perform at our peak.
Innovation and Growth at the Core
Our ethos is rooted in innovation, passion, and commitment, enabling us to develop business strategies that promote growth for our customers. We focus on building strategic partnerships with clients and service providers to consistently deliver robust, forward-thinking solutions that surpass expectations.
Flexibility for a Changing World
We take pride in proactively engage and consult with our clients to design customised and flexible business models that adapt to the shifting business landscape and economic environment. At InterAfricaZA, we don’t just keep up with change, we lead the way.
Let’s innovate, grow, and succeed together. Partner with InterAfricaZA for supply chain solutions that make a difference.
Our Story
Founded in July 2019 by industry leaders Tyrone Rennie and Jeff van Driel, InterAfricaZA Group was born from a shared vision to redefine supply chain solutions for the FMCG Food, Beverage, Alcohol, and Homecare sectors across multiple cost-to-serve channels, including eCommerce, within Southern Africa. With a customer-first approach, we cater to the evolving demands of brand owners and consumers alike.
Our operations span two dynamic models:
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On-Consignment Models – Seamlessly connecting brands to their markets.
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Distributor Models – Representing a range of trusted consumer brands.
From our hubs in Johannesburg, Cape Town, Polokwane, and Durban, and with service partners extending our reach to the Eastern Cape, Northern Cape, and Free State, we cover an impressive network of over 5,000 delivery points across Southern Africa.
Services
Our service offerings encompass everything from procurement and inventory management to transportation and distribution, ensuring a seamless flow of goods from start to finish.
Market research
Gathering and analyzing data on consumer trends, industry demands, and market dynamics to help businesses make informed decisions about product distribution, pricing, and strategic growth opportunities.
Competitor Activity Analysis
Tracking and evaluating competitors' strategies, pricing, promotions, and market presence to provide actionable insights for staying ahead in the market.
Merchandising
Driving product visibility, availability, and sales performance by strategically managing in-store displays, promotions, and inventory across retail channels.
Product & Brand Development
Supporting businesses in creating, refining, and positioning products and brands effectively to meet market demands and enhance consumer appeal.
Re-Ordering
Ensuring seamless inventory replenishment by monitoring stock levels, analysing sales patterns, and automating orders to maintain optimal product availability.
Route-to-Market Strategies
Design and implement tailored distribution plans to efficiently deliver products to the right customers through optimal channels, maximizing market reach and sales performance.
Business Competitiveness
Empowering Growth Through Strategic Partnerships and Innovative Solutions
At InterAfricaZA, we’ve cultivated strong relationships with business and service partners to ensure comprehensive coverage across diverse geographies and markets. By combining innovative process, technology, and deep expertise, we create an infrastructure that empowers our customers to thrive in the competitive retail and consumer markets.
Our flexible commercial models are designed to drive continuous improvement and cost efficiency, leveraging proven methodologies like Six Sigma and Lean to deliver measurable results.
A Partnership-Driven Philosophy
We believe in building lasting, collaborative relationships with our clients and suppliers. By taking a vested partnership approach, we proudly represent quality brands, foster sustainable demand, and uphold exceptional service standards—all with the shared goal of achieving growth and success together.